Crabby Fries, a food truck specializing in the delectable combination of fresh crab meat and French fries, approached us with a request for a brand logo. Their vision was to have a memorable logo featuring a cute mascot and bright colors.

The Challenge:
The challenge for Crabby Fries was to create a logo that not only represented their unique and mouthwatering food concept but also left a lasting impression. They aimed to convey the idea of deliciousness and fun. The logo had to be versatile enough to work on a food truck wrap and food packaging, as well as in mobile, web and print formats.

The Solution:
We created a logo that encapsulated the essence of their brand, featuring a cute crab holding fries that represented their delicious offerings. The use of bright colors added a playful and appetizing touch to the design.

The final logo was not only a powerful representation of Crabby Fries’ brand but was also versatile, suitable for use on the food truck wrap, food packaging and across various digital and print platforms.

The Result:
Our collaboration with Crabby Fries resulted in the creation of a logo that perfectly captured the essence of their food concept. This memorable design not only conveyed deliciousness but also added a playful and fun element to the brand. The logo’s versatility made it suitable for various applications, allowing Crabby Fries to make a delectable and lasting impression on their customers, both on the food truck and in their branding materials.