Orlando Vacation Plans, your go-to source for comprehensive information to plan your next family vacation in Orlando, FL, sought our expertise in social media marketing. Right from the initial launch of the brand, they were keen to establish a robust social media presence, drive traffic to their website and capture emails by offering a valuable white paper.

The Challenge:
Orlando Vacation Plans faced the challenge of creating a strong social media presence from the very beginning. The objective was to attract a steady flow of visitors to their website while establishing themselves as a reputable resource for family vacation planning in Orlando. Additionally, they aimed to capture emails through the creation of a compelling white paper.

The Solution:
To address Orlando Vacation Plans’ goals, we devised a comprehensive social media marketing strategy:

• Visual Aesthetic Social Feed: We created a visually appealing and energetic social media feed that mirrored the brand’s enthusiasm and the excitement of an Orlando vacation. This aesthetic not only attracted attention but also engaged the audience effectively.
• Content Strategy: We formulated a content strategy that went beyond self-promotion. Orlando Vacation Plans became a valuable resource for travel information, entertainment, and family vacation planning tips. By providing useful and engaging content, they established themselves as a reliable destination for readers seeking guidance.
• Email Capture with White Paper: We created a captivating white paper that enticed visitors to share their email addresses in exchange for valuable insights and resources. This strategy not only built their email list but also established trust with their audience.

The Result:
Our collaboration with Orlando Vacation Plans yielded impressive results. The creation of a dynamic and visually appealing social media feed, combined with a content strategy that focused on engaging and educating readers, contributed to the establishment of a strong social media presence. Orlando Vacation Plans evolved into a trusted resource, attracting visitors to their website and building a loyal readership.

The incorporation of the white paper and email capture further enhanced their ability to connect with their audience, providing valuable insights and resources in exchange for email addresses. This approach not only increased their email list but also solidified their reputation as an indispensable guide for family vacation planning in Orlando, FL.