Float Gang Co. is a lifestyle brand tailored exclusively for the passionate community of Onewheel riders. With an extensive array of digital marketing services, we have played an integral role in the brand’s development, helping to build its foundation and bring it to life.

The Challenge:
The challenge for Float Gang Co. was to establish a strong and distinct brand identity within the niche market of Onewheel riders. This included creating captivating design elements, setting up an engaging online presence, fostering a vibrant community and implementing a print-on-demand model to scale the merch business.

The Solution:
We embarked on a comprehensive journey with Float Gang Co., leaving no digital stone unturned. Our services spanned across various facets:

Logo Design: We designed a memorable and recognizable logo that became the face of the Float Gang brand, reflecting the spirit of Onewheel riding.

• Web Design: Float Gang’s online presence was transformed from its initial Shopify setup to a more versatile WordPress & WooCommerce combination. This shift allowed for a seamless user experience, making it easy for customers to explore and engage with the brand.
• Social Media Marketing: Through strategic social media campaigns, we successfully expanded Float Gang’s digital footprint, reaching over 5,000 Onewheel riders. This engagement was pivotal in building a loyal community around the brand.
• Email Marketing: We designed and implemented effective email marketing strategies to reach and engage with the brand’s growing customer base, building lasting relationships and driving sales.
• eCommerce: The eCommerce portion of the business was meticulously developed, enabling the print-on-demand model and ensuring that inventory was efficiently managed.
• Paid Ads: Float Gang leveraged paid advertising to extend their reach and engage with potential customers, further boosting their growth.
• SEO: Through optimization, we ensured that Float Gang’s website was discoverable by the right audience, enhancing its online visibility.
• Copywriting: Engaging copy and compelling narratives were crafted to communicate the brand’s essence and offerings effectively.
• Photo & Video: Visual content played a crucial role in showcasing Float Gang’s lifestyle and merchandise, attracting and retaining a dedicated following.
• Memes & Giphy Stickers: Light-hearted and relatable content, including memes and Giphy stickers, contributed to the brand’s unique personality and resonance with the Onewheel community.

The Result:
Over the course of few years, Float Gang has flourished into a thriving brand with a devoted customer base and a vibrant community of Onewheel enthusiasts. The brand’s digital marketing efforts have propelled its growth, making it a recognized and respected name among riders.

Float Gang Co. stands as a testament to the potential of combining passion, skill and effective digital marketing. It has not only achieved success but has also nurtured a community like no other, illustrating the power of creating a brand that truly resonates with its audience.