Mile High Trail Trials
Client
Mile High Trail Trials
Services
Logo Design
Date
March 2022
Mile High Trail Trials is an innovative Onewheel virtual race event that winds through the picturesque Colorado trails. The underground races, challenges riders to compete along designated Strava segments, with the top performers earning the grand prize.
The Challenge:
Mile High Trail Trials approached us with a design that they wanted to simplify. The challenge was to rebrand their event with a minimalistic, yet compelling Onewheel style design. The goal was to maintain an edgy and aggressive look while ensuring that all their specific requirements were met.
The Solution:
To meet Mile High Trail Trials’ requirements, we embarked on a mission to simplify their design without sacrificing its character. We delivered a minimalistic yet aggressive Onewheel shape design that perfectly encapsulated the spirit of the event. The new look not only met all their criteria but also enhanced the overall aesthetic.
The Result:
The revamped design exceeded expectations, aligning seamlessly with the event’s essence and leaving Mile High Trail Trials and its participants stoked. The minimalistic but aggressive design elevated their brand and brought a fresh look to the race, ensuring that the event continued to attract Onewheel enthusiasts seeking the thrill of the Colorado trails.