One Stop Board Shop is a Onewheel and PEV (Personal Electric Vehicle) sales and repair shop located in New Jersey. Known for their expertise and dedication to the Onewheel community, they provide top-notch products and repair services to enthusiasts and riders. To further engage their community and enhance their brand, One Stop Board Shop sought a unique and captivating shirt design for a collaborative merchandise project.

The Challenge:

One Stop Board Shop needed a shirt design that would resonate deeply with Onewheel riders, featuring intricate details and a captivating concept. The goal was to create a design that not only looked cool but also included subtle elements that only true Onewheel enthusiasts would appreciate. Additionally, the design needed to effectively embody the shop’s identity and what they work on.

The Solution:

To meet One Stop Board Shop’s requirements, we embarked on a comprehensive design and marketing process. Our approach was to create a visually striking shirt design featuring a skeleton repairing a Onewheel on a work table, complemented by awesome typography and other cool details. We also developed a series of social media graphics to promote the collaboration and drive sales.

• Concept Development:

  • Brainstorming and Sketching: We began by brainstorming concepts that would appeal to the Onewheel community. The idea of a skeleton working on a Onewheel symbolized the dedication and passion of riders, while adding a unique and edgy flair.
  • Client Collaboration: We worked closely with One Stop Board Shop, gathering their insights and feedback to ensure the design aligned with their vision and brand identity.

• Final Design:

  • Skeleton and Work Table Scene: The final design featured a detailed illustration of a skeleton repairing a Onewheel on a work table. The scene included Onewheel tools and components, adding authenticity and depth to the design.
  • Awesome Typography: Bold and dynamic typography was used to complement the illustration, ensuring the design was eye-catching and memorable.
  • Small Details: We incorporated subtle details that only true Onewheel riders would recognize and appreciate, enhancing the design’s appeal to the target audience.
  • Color Scheme: A monochromatic color scheme with highlights was chosen to maintain a cohesive and striking appearance on the shirts.

• Marketing Campaign:

  • Social Media Graphics: We designed a series of visually engaging social media graphics to promote the collaborative merch. These graphics featured the shirt design and highlighted key details to generate excitement and interest.
  • Promotional Strategy: A comprehensive promotional strategy was developed, including scheduled posts across various social media platforms, engaging captions, and targeted ads to reach the Onewheel community.

The Result:

The collaboration with One Stop Board Shop resulted in a successful merch design and marketing campaign. The design resonated deeply with the community and became a popular item at their New Jersey shop.

Working with One Stop Board Shop on their shirt design and marketing campaign was a fun and rewarding project.