The SoFLOW Series, an underground Onewheel racing league based in South Florida. When they approached us, they sought a logo that could encapsulate the essence of their Onewheel racing community.

The Challenge:
Every lifestyle brand deserves a logo that represents its core identity. The SoFLOW Series was in need of a logo that would not only capture the spirit of their underground racing league but also be versatile enough for various applications, from digital platforms to print materials.

The Solution:
We collaborated closely with The SoFLOW Series to create a logo that resonated with their passion for Onewheel racing. The design features a traditional black and white checkered racing flag, an iconic symbol of speed and competition. We complemented this visual element with a carefully chosen typeface that exudes a “fast-moving” aura.

The resulting logo is a timeless, simple, and highly versatile design. It effortlessly adapts to different formats, making it suitable for mobile and web applications, digital platforms, and print materials. Its scalability ensures that it retains its striking impact, regardless of size or scale.

With this versatile and captivating logo in hand, The SoFLOW Series is well-equipped to enhance its brand presence across various media and platforms, strengthening their position within the underground Onewheel racing world.

Instagram: www.instagram.com/the_soflow_series