The Tap, an Orlando-focused nightlife and entertainment directory, offers a centralized platform for users to access information, events, and venues in the city’s vibrant nightlife scene. With a presence on Instagram, Facebook, a website and a forthcoming mobile application, The Tap engaged our services for social media marketing right from the brand’s inception. Their primary objectives were to increase social media engagement, drive traffic to their website and capture emails to build a loyal audience.

The Challenge:
The Tap faced the challenge of establishing a significant and engaging presence in the competitive realm of social media right from the start. The goals were not only to create a visually appealing and dynamic social feed but also to become an authoritative voice in Orlando’s nightlife scene and service industry. Additionally, they aimed to capture emails to foster a direct connection with their audience.

The Solution:
To address The Tap’s goals, we formulated a comprehensive social media marketing strategy:

Visual Aesthetic Social Feed: We crafted a visually compelling social feed that exuded the energy and excitement of Orlando’s nightlife and entertainment scene. This aesthetic not only captured attention but also engaged the audience effectively.

Content Strategy: Our team devised a content strategy that went beyond standard promotional content. The Tap became a valuable source of information, entertainment, and event highlights. By providing informative and engaging content, they established themselves as a trusted authority in Orlando’s nightlife and service industry.

The Result:
Our partnership with The Tap yielded remarkable results. The creation of a vibrant and visually appealing social media feed, combined with an engaging content strategy, significantly increased social media engagement. The Tap evolved into a source of authority in Orlando’s nightlife and service industry, attracting and retaining an active and loyal audience.

The implementation of email capture strategies enhanced their ability to foster a direct connection with their readers. By offering valuable insights and resources in exchange for email addresses, The Tap not only built a substantial email list but also solidified their position as the go-to directory for Orlando’s nightlife and entertainment scene.